Chapter 12

The Three Prices You Pay

1 min read

When you're too nice, you pay three devastating prices:

1. The Visibility Price

Nice people are invisible by design. You've been taught that good work speaks for itself, that humility is virtuous, that putting others first is admirable. But in organizations, invisible people don't get promoted. They get overlooked.

Think about your workplace. Who gets the big projects? Who speaks up in meetings? Who does leadership notice? It's rarely the quiet contributor in the corner, no matter how brilliant their work.

Maria learned this the hard way. A software engineer at a major tech company, she spent two years building the architecture that saved her company millions. But she presented her work as "the team's achievement" and downplayed her role. When promotion time came, her manager literally said, "I'm not sure what Maria's unique contribution has been."

2. The Respect Price

Here's a painful truth: being too nice doesn't make people respect you more. It makes them respect you less.

Humans are wired to value what's scarce. When your time, energy, and expertise are always available, they become worthless in others' eyes. You become the workplace equivalent of a public utility—essential but taken for granted.

James discovered this after five years of being everyone's go-to problem solver. "I realized people didn't see me as generous," he told me. "They saw me as someone with nothing better to do. When I started saying no, something fascinating happened—people started valuing my yes."

3. The Energy Price

Being too nice is exhausting. Every yes you give to someone else's priority is a no to your own. Every time you take on extra work to "help the team," you're stealing time from your own projects, development, and life.

The nice person's calendar is a graveyard of other people's priorities.

But the energy price goes deeper than time. It's the mental load of resentment you carry. It's the emotional labor of suppressing your needs. It's the spiritual drain of living inauthentically.

People-pleasers are 3x more likely to experience severe burnout than those with strong boundaries. They're also more likely to develop anxiety, depression, and physical health problems.