Chapter 35

Common Writing Mistakes That Kill Income

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Mistake 1: Writing First, Strategy Never

Fix: Always start with "What business goal does this serve?"

Mistake 2: Accepting Every Revision Request

Fix: Include "2 rounds of revisions" in your contract. Additional rounds are $x.

Mistake 3: Undercharging Due to Speed

Fix: You're paid for value, not time. If you write fast, that's your advantage.

Mistake 4: No Follow-Up System

Fix: Email every lead 3 times over 2 weeks. 80% of sales happen after follow-up.

Mistake 5: Portfolio Paralysis

Fix: Your portfolio needs to be good enough, not perfect. Three solid pieces beat 10 mediocre ones.