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Chapter 34

The Content Creation Process That Delivers

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Phase 1: Discovery (20% of time)

- Client questionnaire about goals, audience, tone - Competitor content analysis - Keyword research (even if not requested)

Phase 2: Outline and Approval (10% of time)

- Detailed outline with headers and key points - Get client approval before writing - Prevents major revisions later

Phase 3: First Draft (50% of time)

- Write without editing (separate creation from criticism) - Focus on value and clarity - Include more than expected

Phase 4: Self-Edit (15% of time)

- Run through Grammarly and Hemingway - Read aloud to catch awkward phrasing - Ensure it delivers on the brief

Phase 5: Client Delivery (5% of time)

- Submit before deadline - Include brief summary of what you've delivered - Mention 1-2 bonus elements you added