Strategy 1: The Diagnostic Sale
Offer paid assessments: - Business audit: $497 - Marketing review: $297 - Career assessment: $197
These naturally lead to implementation support.
Strategy 2: The Retainer Model
Monthly Recurring Revenue: - 2 sessions/month: $997 - 4 sessions/month: $1997 - Unlimited access: $4997
Focus on ongoing transformation, not one-time fixes.
Strategy 3: The Corporate Pivot
Same expertise, bigger checks: - Individual coaching: $200/hour - Corporate training: $5000/day - Enterprise consulting: $25,000/project