Day 1: Package Your Expertise
Create Your Signature Framework:
Example: The SCALE Method for Business Growth - Strategic assessment - Clear objectives - Action planning - Launch execution - Evaluate and evolve
Your Framework Components: - Catchy acronym or name - 3-7 clear steps - Unique perspective - Measurable outcomes - Time frame
Day 2-3: Build Your Authority
The Authority Asset Trinity:
1. The Transformation Story Write your hero's journey: - Where you started (relatable struggle) - What changed everything (your insight) - Where you are now (aspirational result) - How you help others (your mission)
2. The Valuable Resource Create a high-value freebie: - 10-page guide solving one problem - Assessment or scorecard - Email course (5-7 lessons) - Strategy template
3. The Social Proof Gather evidence: - LinkedIn recommendations - Success story screenshots - Before/after scenarios - Specific results achieved
Day 4-5: Client Acquisition
Strategy 1: The LinkedIn Authority Play
Daily Actions: - Post valuable insight (not just quotes) - Comment thoughtfully on 10 posts - Send 5 connection requests with personal note - Share client win or lesson learned
Weekly Actions: - Publish LinkedIn article - Host LinkedIn Live - Create poll for engagement - Share case study
The DM Script: "Hi [Name], I noticed you're [specific observation about their challenge]. I recently helped [similar person/company] achieve [specific result]. Would you be open to a brief conversation about how I might help you [achieve specific outcome]?"
Strategy 2: The Free Strategy Session
The Offer: "I'm offering 5 free 30-minute strategy sessions this week to [target audience] who want to [achieve specific result]. No pitch, just pure value. Interested?"
The Session Structure: - 5 min: Current situation - 10 min: Desired outcome - 10 min: Gap analysis - 5 min: One actionable insight - End: "Would you like help implementing this?"
Strategy 3: The Speaking Circuit
Targets: - Industry Facebook groups (live sessions) - Local business organizations - Podcast guesting - Webinar partnerships - Virtual summits
Day 6-7: Systems and Pricing
Create These Tools: - Discovery call script - Proposal template - Contract template - Onboarding sequence - Session notes template