The Value-Based Pricing Formula
Never say: "I charge $100/hour"
Instead say: "Investment for achieving [specific outcome] is $x"
Package Structures That Sell
The Clarity Session - One-time, 90 minutes - Specific problem focus - Action plan included - Price: $497-997
The Transformation Sprint - 30 days intensive - Weekly sessions - Unlimited email - Price: $1997-3997
The Success Partnership - 90-day program - Bi-weekly sessions - Resources included - Group community - Price: $4997-9997
The VIP Day - 6 hours focused work - Complete solution - Implementation support - Price: $2997-5997
The 10x Value Rule
Your price should be 1/10th of the value delivered: - Helping land $50k job? Charge $5k - Saving $20k in mistakes? Charge $2k - Generating $100k revenue? Charge $10k