Step 1: Expertise Inventory
The Knowledge Audit: - What problems do you solve regularly? - What do people ask your advice about? - What processes have you created? - What transformations have you led? - What unique insights do you have?
Cynthia's Inventory: - Remote team culture building - Performance management redesign - Diversity & inclusion implementation - HR tech stack optimization - Executive coaching methodology
Step 2: Market Validation
The Validation Process: 1. Problem Intensity: How painful is this problem? 2. Market Size: How many face this challenge? 3. Solution Scarcity: How many can solve it? 4. Willingness to Pay: Will they invest to solve it? 5. Your Unique Angle: What's your differentiation?
Validation Methods: - LinkedIn polls in target groups - Coffee chats with potential buyers - Pilot program at reduced rate - Pre-launch interest list - Competitive analysis
Cynthia's Winner: Remote team culture building - Problem: Critical post-COVID - Market: Every company - Competition: Few proven experts - Price Point: High willingness to pay - Her Angle: Proven framework from F500 experience
Step 3: Product Development
The MVP Approach: Start small, validate, then scale
Evolution Path: 1. Free Content: Blog post establishing expertise 2. Low-Ticket: $47 guide or template 3. Mid-Ticket: $497 course or workshop 4. High-Ticket: $5,000 implementation program 5. Recurring: $197/month membership
Content Creation Efficiency: - Repurpose existing materials - Record solving real problems - Build as you implement - Use templates and frameworks - Batch content creation
Step 4: Distribution Strategy
Owned Channels: - Email list (most valuable) - LinkedIn network - Personal website - YouTube/podcast
Earned Channels: - Guest appearances - Partnership webinars - Conference speaking - Media features
Paid Channels: - LinkedIn ads - Google ads - Sponsorships - Affiliate partners