Level 1: Direct Monetization (Trading Time)
Consulting/Freelancing - Solve specific problems - High hourly rates - Limited by time - Immediate income
Cynthia's Start: - HR transformation consulting - $200/hour rate - 5 hours/week capacity - $4,000/month additional income
Level 2: Leveraged Monetization (One-to-Many)
Group Programs - Cohort-based courses - Group coaching - Mastermind facilitation - Workshop delivery
Corporate Training - Half-day workshops - Lunch-and-learns - Virtual training series - Executive sessions
Cynthia's Evolution: - "HR Leadership Accelerator" cohort program - 20 participants at $500/month - 4 hours/week investment - $10,000/month revenue
Level 3: Scalable Monetization (Products)
Digital Products - Online courses - Templates and tools - E-books and guides - Assessment instruments
Recurring Revenue - Membership sites - Subscription content - SaaS tools - Certification programs
Cynthia's Scale: - "Modern HR Toolkit" course: $497 - 50 sales/month average - 95% margin after creation - $24,850/month passive income
Level 4: Authority Monetization (Premium Positioning)
Speaking Engagements - Conference keynotes - Corporate events - Virtual presentations - Panel participation
Board/Advisory Roles - Startup advisor - Board positions - Expert witness - Industry analyst
Media Opportunities - Paid contributor - Expert commentary - Podcast sponsorships - Book advances