Consulting/Coaching Model
Positioning for Premium Rates: - Specialize in expensive problems - Lead with ROI/outcomes - Build case study portfolio - Create systematic approach - Limit availability
Cynthia's Consulting Funnel: 1. Free strategy call (qualify leads) 2. Paid assessment ($500) 3. Implementation package ($5,000) 4. Ongoing advisory ($1,000/month)
Time Management: - Block consulting hours - Standardize offerings - Use templates/tools - Batch client calls - Set clear boundaries
Course Creation Model
The Profitable Course Formula: 1. Transformation Promise: Clear outcome 2. Structured Path: Step-by-step process 3. Quick Wins: Early success 4. Community Element: Peer support 5. Ongoing Value: Updates and bonuses
Cynthia's Course Success: "Remote Culture Blueprint" - 6-week program - Live Q&A sessions - Template library - Private community - $997 price point - 200 students year one
Speaking Revenue Model
Building Speaking Momentum: 1. Local/Free: Build stage presence 2. Virtual/Paid: Develop reputation 3. Regional/Premium: Increase rates 4. National/Keynote: Command top dollar
Speaking Revenue Ladder: - Local meetups: Free (list building) - Webinars: $500-1,500 - Corporate workshops: $2,500-5,000 - Conference breakouts: $5,000-10,000 - Keynotes: $10,000-25,000+
Cynthia's Speaking Evolution: - Year 1: 12 free talks → built reputation - Year 2: 8 paid workshops → $25,000 - Year 3: 4 keynotes → $45,000
Membership/Recurring Model
The Membership Success Formula: - Ongoing value delivery - Community engagement - Regular fresh content - Exclusive benefits - Transformation journey
Cynthia's Membership: "HR Leaders Circle" - Monthly masterclass - Template library access - Private Slack community - Quarterly 1:1 calls - $197/month - 150 members = $29,550/month