Chapter 72

The Ethical Edge

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Alliance Architecture isn't manipulation—it's mutual elevation. The test:

✗ Using people for personal gain ✓ Creating value for mutual benefit

✗ Transactional scorekeeping ✓ Abundant value creation

✗ Hidden agendas ✓ Transparent collaboration

✗ Taking credit for connections ✓ Celebrating collective wins

The best alliances are those where everyone knows exactly what's happening and enthusiastically participates because everyone wins.