Chapter 45

Your 7-Day Challenge

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Master influential communication this week:

Day 1-2: The Movie Method Before every conversation, ask: "What movie are they living in?" Reframe your message to fit their narrative. Track how differently people respond.

Day 3-4: The Contrast Creator Replace every abstract claim with a concrete contrast: - Instead of "improve," say "from X to Y" - Instead of "better," say "unlike X, this does Y" - Instead of "valuable," say "worth $X"

Day 5-6: The Pause Practice Add three strategic pauses to every important conversation: - Count to 3 after key points - Wait 5 seconds after questions - Pause before your most important statement

Day 7: The SPARK Session Use the full SPARK framework in one important communication. Prepare it, deliver it, track the response.

Carlos tried this challenge: "Day 5 changed everything. I paused after proposing a new strategy, and the silence felt eternal. Then my boss said, 'That's brilliant. Do it.' The pause made him process instead of just hearing."