Every influential communication follows this pattern:
S - Situate (Enter their world) "You're probably dealing with..."
P - Problem (Amplify the pain) "Which means you can't..."
A - Answer (Your solution) "What if instead..."
R - Roadmap (Make it tangible) "Here's exactly how..."
K - Kickoff (Create momentum) "The first step is..."
Watch it in action:
"You're probably tired of customer complaints about response time. (S) Which means you can't grow without hiring more support staff, killing your margins. (P) What if instead, AI handled 80% of inquiries instantly? (A) Here's exactly how three similar companies did it, with results in 30 days. (R) The first step is a 15-minute assessment of your current tickets. Should we schedule that now?" (K)