Chapter 91

Pricing Your Design Services

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Project-Based Pricing

Logo Design - Basic (3 concepts, 2 revisions): $300-500 - Standard (5 concepts, 3 revisions): $500-1000 - Premium (unlimited concepts, 5 revisions): $1000-2500

Social Media Packages - Starter (10 templates): $250 - Professional (25 templates): $500 - Brand Suite (50+ templates): $1000

Full Brand Identity - Startup Package: $1500-2500 - Small Business: $2500-5000 - Established Business: $5000+

Retainer Pricing

Monthly Design Support - 10 hours: $750 ($75/hour) - 20 hours: $1400 ($70/hour) - 40 hours: $2400 ($60/hour)

Rush Pricing

- 24-hour turnaround: 2x normal rate - 48-hour turnaround: 1.5x normal rate - Weekend work: 1.5x normal rate