The DESIGN Method
D - Discover: Understand the brief E - Explore: Research and mood boards S - Sketch: Multiple concepts quickly I - Iterate: Refine best concepts G - Get feedback: Client input N - Nail it: Final delivery
Project Workflow
Phase 1: Discovery (20%) - Client questionnaire - Competitor analysis - Mood board creation - Strategy alignment
Phase 2: Concept Development (30%) - 3 initial concepts - Present with rationale - Gather feedback - Choose direction
Phase 3: Refinement (30%) - Develop chosen concept - Create variations - Fine-tune details - Prepare files
Phase 4: Delivery (20%) - Multiple file formats - Usage guidelines - Future recommendations - Archive everything