Chapter 78

Common Social Media Management Mistakes

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Mistake 1: Posting Without Strategy

Fix: Every post should drive toward a business goal

Mistake 2: Ignoring Analytics

Fix: Weekly reviews, monthly deep dives, quarterly strategy adjustments

Mistake 3: One-Size-Fits-All Content

Fix: Customize for each platform's unique culture and features

Mistake 4: Neglecting Community

Fix: Respond to every comment within 24 hours

Mistake 5: Undercharging

Fix: Calculate all time spent, including thinking and planning