Chapter 77

Client Management Excellence

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The Perfect Client Onboarding

Week 1: Discovery - Brand audit - Competitor analysis - Goal setting session - Content pillar identification

Week 2: Strategy - Present content strategy - Get approval on voice/tone - Create first month calendar - Set KPIs and metrics

Week 3: Implementation - Launch new content - Monitor engagement - Adjust based on data - Celebrate early wins

Communication Systems

Daily: Quick check-in via Slack/text Weekly: Content approval for next week Bi-weekly: Strategy call (30 minutes) Monthly: Comprehensive report + planning

Setting Boundaries

"I manage social media Monday-Friday, 9-5. Weekend posts are scheduled in advance. Urgent situations requiring weekend work incur a 50% rush fee."