The SOCIAL Framework
S - Storytelling: Every post tells a story O - Objective: Clear goal for each piece C - Community: Encourage interaction I - Imagery: Eye-catching visuals A - Authenticity: Real, relatable content L - Learning: Educate while entertaining
Content Pillars Strategy
For any business, rotate between: 1. Educational (40%): Tips, how-tos, industry insights 2. Promotional (20%): Products, services, offers 3. Personal (20%): Behind-scenes, team features 4. Community (20%): User content, testimonials, engagement
The Batch Creation System
Monthly Content Day: - Block 8 hours first Monday - Create entire month's content - Shoot photos/videos in batches - Write captions in batches - Schedule everything at once
Weekly Touch-ups: - 2 hours for engagement - 1 hour for stories/reels - 1 hour for analytics review - 1 hour for next month planning