Day 1: Portfolio Creation
Create 3 mock campaigns even without clients:
1. The 30-Day Transformation - Pick a fictional business - Create 30 posts (images + captions) - Show variety: educational, promotional, engaging - Include stories and reels concepts
2. The Campaign Case Study - Document a successful campaign (even personal) - Show before/after metrics - Explain strategy and tactics - Include visual examples
3. The Content Calendar - Create a month-long calendar - Mix content types - Show strategic thinking - Include holidays and trends
Day 2-3: Skill Sharpening
Platform Mastery Checklist: - [ ] Instagram: Reels, Stories, Shopping, IGTV - [ ] Facebook: Business Manager, Events, Groups - [ ] LinkedIn: Articles, Company Pages, Analytics - [ ] TikTok: Trends, Sounds, Effects - [ ] Pinterest: Rich Pins, Story Pins, Analytics
Design Skills Sprint: - Master 5 Canva templates - Learn basic photo editing - Understand color psychology - Practice typography basics
Day 4-5: Client Acquisition
Strategy 1: The Local Business Blitz 1. List 20 local businesses with poor social presence 2. Create one sample post for each 3. DM them: "Hi [Name], I noticed your social media could use some love. I created this sample post for your business [attach]. I specialize in helping [industry] businesses grow their online presence. Interested in a free social media audit?"
Strategy 2: The Takeover Offer "I'll manage your social media FREE for one week. If you see results, we can discuss ongoing management. No results = no obligation."
Targets: - New businesses (need help establishing presence) - Busy professionals (no time for social) - Businesses with inconsistent posting
Strategy 3: The Agency Partnership Reach out to: - Web design agencies - Marketing consultants - Business coaches - PR firms
Offer white-label services at wholesale rates.
Day 6-7: Systems Creation
Client Onboarding Packet: - Brand questionnaire - Content approval process - Communication guidelines - Access requirements - Contract template
Workflow Systems: - Content creation process - Approval workflows - Posting schedules - Reporting templates - Time tracking methods