Chapter 37

Advanced Strategies for 10x Growth

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Strategy 1: The Productization Play

Instead of custom quotes, offer packages: - "Blog Content Bundle": 4 posts for $900 (save $100) - "Website Copy Refresh": 5 pages for $2000 - "Email Campaign Kit": Welcome + sales series for $1200

Strategy 2: The Retainer Revolution

Convert project clients to monthly retainers: "You've been ordering 2-3 posts monthly. How about we set up a retainer for 3 posts at a 10% discount? I'll reserve time for you each month."

Strategy 3: The Expertise Extension

Add complementary services: - Content strategy consulting ($150/hour) - Content calendar creation ($300) - SEO optimization of existing content ($100/page)