Day 8: Service Packaging
Define Your Offerings:
Starter Package (Easy yes): - Solves 1 specific problem - Clear deliverables - Fixed price - Quick turnaround
Standard Package (Most will buy): - Comprehensive solution - Multiple deliverables - Higher value - Reasonable timeline
Premium Package (Aspiration): - Everything included - Priority service - Bonus elements - Premium pricing
Day 9: Pricing Strategy
The Pricing Formula: 1. Research competitor average 2. Start at 70% of average 3. Increase 10% every 3 clients 4. Track time to ensure profit
Pricing Psychology: - End prices in 7 or 9 - Offer payment plans - Include "normally $x" - Limited-time intro rates
Day 10: Lead Magnet Creation
Create Value-First Content: - Writers: "5 Headlines That Convert" PDF - Designers: "Brand Color Psychology" Guide - VAs: "Productivity Toolkit" Checklist - Tutors: "Study Hacks" Video Series - Consultants: "Assessment Quiz"
Day 11: Outreach Preparation
Build Your Hit List: - 50 potential clients (name, business, contact) - 20 warm leads (people you know) - 10 dream clients - 5 quick wins (easiest to land)
Craft Your Templates: - Cold outreach email - LinkedIn connection request - Follow-up sequence - Proposal template
Day 12: Social Proof Building
Even Without Clients: - LinkedIn recommendations from colleagues - Testimonials for free work - Case studies from personal projects - Screenshots of relevant results
Day 13: Practice and Polish
Rehearse Your Pitch: - 30-second elevator pitch - Answer to "What do you do?" - Common objections responses - Pricing conversation script
Final Preparations: - Test all technology - Review all materials - Update templates - Prepare confidence boosters
Day 14: Strategy and Planning
Week 2 Review: - Portfolio complete? - Pricing determined? - Outreach list ready? - Systems in place?
Week 3 Planning: - Daily outreach goals - Response tracking system - Follow-up schedule - Energy management plan