Chapter 148

Building Your Pet Empire

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Client Retention Secrets

The VIP Treatment: - Birthday cards for pets - Holiday photos - Loyalty discounts - Referral rewards - Emergency availability

Going Above and Beyond: - Leave detailed notes - Send midday photos - Bring mail inside - Water plants - Small surprises

Scaling Strategies

Month 1: Foundation - 5-10 regular walks - 2-3 sitting clients - Build reputation - Perfect systems

Month 2: Growth - Add services - Increase radius - Raise rates 10% - Get testimonials

Month 3: Scale - Full schedule - Waiting list - Premium pricing - Consider help