Chapter 145

Week 1: Launch Your Pet Business

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Day 1: Profile Perfection

Profile Must-Haves:

Headline Hook: "Loving Pet Parent Who Treats Your Fur Baby Like My Own"

Photo Strategy: - Smiling with animals - Action shots walking dogs - Pet interactions - Your own pets (if any) - Home setup photos

Bio Elements: - Personal pet experience - Why you love animals - Your availability - Special skills - Safety focus

Service Descriptions: Be specific: - "30-minute neighborhood walks with playtime" - "Overnight care including 3 walks and cuddles" - "Medicine administration experience"

Day 2-3: Preparation Sprint

Essential Supplies: - Leashes (various sizes) - Waste bags - Treats (ask permission) - First aid kit - Water bowl - Towels - Business cards

Knowledge Building: - Basic dog commands - Common pet behaviors - Emergency protocols - Local vet locations - Pet first aid basics

Day 4-5: First Clients

Launch Strategy:

1. The Undercut Opening - Price 20% below average - Offer first walk free - Build 5 reviews fast - Raise rates gradually

2. The Neighborhood Blitz - Door hangers in dog-friendly areas - Partner with local pet stores - Visit dog parks - Connect with groomers

3. The Social Proof Builder - Document every service (with permission) - Share cute photos - Get written testimonials - Video reviews

Day 6-7: Systems Creation

Client Management: - Intake forms - Emergency contacts - Pet information sheets - Service agreements - Visit reports