Chapter 120

Common Consulting Mistakes

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Mistake 1: Trying to Help Everyone

Fix: Narrow focus = premium pricing. "I help x achieve Y in Z timeframe."

Mistake 2: Undercharging Due to Imposter Syndrome

Fix: You're not charging for time; you're charging for transformation

Mistake 3: No Clear Process

Fix: Document your method. Consistency builds confidence.

Mistake 4: Over-Delivering Into Burnout

Fix: Set boundaries. "Our next session covers that."

Mistake 5: Avoiding Sales Conversations

Fix: Selling is serving. If you can help, it's wrong not to offer.