Chapter 105

The POD Success Formula

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Product Research Method

The 3P Framework:

P1 - Problem: What problem does this solve? - Gift-giving anxiety - Self-expression need - Group identity - Humor/entertainment

P2 - Person: Who desperately wants this? - Specific occupation - Hobby enthusiast - Pet owner type - Life situation

P3 - Profit: Can you make money? - Production cost - Competitive price - Profit margin (aim for 30%+) - Volume potential

Design Creation System

Batch Production Method:

Monday: Research and ideation (2 hours) Tuesday: Create 10 designs (3 hours) Wednesday: Mockups and variations (2 hours) Thursday: Upload and optimize listings (2 hours) Friday: Marketing content creation (1 hour)

Design Variations Strategy: - Same design, multiple products - Color variations - Slight text changes - Different fonts - Holiday versions