Chapter 79

The Revenue Streams

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Stream 1: Experience Audits

Quick assessments of current state Rate: $5,000-$25,000 per audit Duration: 1-2 weeks Frequency: 10-20 per year

Stream 2: Journey Redesign

Complete experience transformation Rate: $50,000-$500,000 per project Duration: 3-6 months Frequency: 2-5 per year

Stream 3: Training Programs

Teaching others experience design Rate: $10,000-$50,000 per program Format: Online or in-person Scale: Unlimited participants

Stream 4: Retainer Advisory

Ongoing experience optimization Rate: $10,000-$50,000 per month Commitment: 6-12 months Clients: 3-5 simultaneously

Stream 5: Speaking and Content

Thought leadership monetization Rate: $5,000-$50,000 per engagement Frequency: 10-50 per year Bonus: Leads for other streams