Phase 1: Foundation (Months 1-3)
Learning Focus: - Behavioral psychology basics - Design thinking methodology - AI capabilities understanding - Industry-specific dynamicsAction Items: - Complete 5 experience audits - Redesign 3 customer journeys - Interview 20 users - Publish 10 insights
Investment: $2,000-$5,000 Expected Return: $0-$15,000
Phase 2: Specialization (Months 4-6)
Development Focus: - Choose industry vertical - Develop signature methodology - Build case study portfolio - Create measurement frameworksAction Items: - Complete 2 paid projects - Develop proprietary tools - Speak at 2 events - Build email list of 500
Investment: Time + reputation Expected Return: $30,000-$75,000
Phase 3: Authority (Months 7-12)
Scale Focus: - Premium client acquisition - Team building - Product development - Thought leadershipAction Items: - Land 1 enterprise client - Hire 1-2 associates - Launch online course - Publish in major outlets
Expected Return: $150,000-$300,000
Phase 4: Empire (Year 2+)
Growth Focus: - Multiple revenue streams - International expansion - IP licensing - Board positionsPotential Return: $300,000-$1,000,000+