The Emotion Equation
Experience Value = Functional Benefit × Emotional Resonance²AI maximizes functional benefit. Humans create emotional resonance. The multiplication effect explains why experience design commands premium prices.
The Peak-End Rule
People judge experiences by: 1. The peak moment (highest emotional point) 2. The end (how it concluded)AI optimizes averages. Humans design peaks and endings.
The Effort-Reward Ratio
Satisfaction = Reward Received ÷ Effort RequiredAI reduces effort. Humans increase perceived reward through meaning, status, and connection.