Chapter 72

The $1.6 Trillion Opportunity

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McKinsey reports that companies excelling at customer experience grow revenues 2.5x faster than their peers. In an AI-saturated market, that gap is widening:

- 80% of customers will pay more for better experience - 73% consider experience the key factor in purchasing decisions - 96% of customers say customer service shapes their loyalty - $1.6 trillion is lost annually due to poor customer experience

AI makes operations efficient. Humans make them meaningful.