The Value Proposition Script
For LinkedIn Profile:
"I help [TARGET AUDIENCE] achieve [SPECIFIC OUTCOME] through [UNIQUE METHOD], resulting in [MEASURABLE BENEFIT].
Recent example: [CLIENT TYPE] was struggling with [PROBLEM]. Using my [METHOD], we achieved [RESULT] in [TIMEFRAME], leading to [BUSINESS IMPACT].
Specialties: • [SPECIALTY 1] - [BRIEF DESCRIPTION] • [SPECIALTY 2] - [BRIEF DESCRIPTION] • [SPECIALTY 3] - [BRIEF DESCRIPTION]
Currently accepting select clients for [OFFERING]. Interested? Let's talk: [BOOKING LINK]"
The Outreach Message Template
Subject: Quick question about [SPECIFIC CHALLENGE THEY FACE]
Hi [NAME],
I noticed [SPECIFIC OBSERVATION ABOUT THEIR BUSINESS/RECENT POST/ANNOUNCEMENT].
[RELEVANT CREDENTIAL/RESULT]: I recently helped [SIMILAR COMPANY] [ACHIEVE SPECIFIC RESULT].
I have an idea that might help you [SPECIFIC BENEFIT RELATED TO THEIR CHALLENGE]. Would you be open to a brief 15-minute call this week to discuss?
If not a fit right now, no worries. Either way, I'm happy to share [VALUABLE RESOURCE] that might be helpful.
Best, [YOUR NAME]
P.S. [PERSONALIZED DETAIL SHOWING YOU DID RESEARCH]
The Discovery Call Framework
Opening (2 minutes): - Thank them for their time - Confirm time available - Set expectations for call - Ask permission to take notes
Discovery (10 minutes): - "Tell me about your current situation with [AREA]" - "What's working well?" - "What challenges are you facing?" - "What have you tried so far?" - "What would success look like?" - "What's the cost of not solving this?"
Value Proposition (5 minutes): - "Based on what you've shared..." - "I've helped similar companies..." - "My approach typically involves..." - "The results usually include..." - "Does this align with what you need?"
Next Steps (3 minutes): - "How does that sound?" - "What questions do you have?" - "If we were to work together..." - "The investment would be..." - "Shall we schedule a follow-up?"
The Testimonial Request Email
Subject: Quick favor (30 seconds)
Hi [NAME],
Hope you're doing well! I'm updating my website and wondered if you'd be willing to share a brief testimonial about our work together on [PROJECT].
Specifically, it would be helpful if you could mention: - The challenge you were facing - What we did together - The results you achieved
Even 2-3 sentences would be amazing. Happy to draft something for your approval if that's easier.
Thanks so much! [YOUR NAME]
P.S. How's [SPECIFIC THING YOU REMEMBER ABOUT THEM]?