Chapter 165

Building Your Scouting Practice

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Stage 1: Sensor Development (Months 1-3)

Build Detection Capability: - Create monitoring system - Develop pattern recognition - Practice weak signal detection - Test predictions

Investment: $2,000 in tools + time Output: Sensing infrastructure

Stage 2: Insight Generation (Months 4-6)

Transform Signals to Insights: - Generate 10 future scenarios - Test with industry experts - Refine methodology - Document accuracy

Revenue: $25,000-$100,000

Stage 3: Client Value Creation (Months 7-12)

Monetize Foresight: - 3-5 scouting projects - Build case studies - Develop IP - Establish authority

Revenue: $200,000-$750,000

Stage 4: Scouting Empire (Year 2+)

Scale Impact: - Subscription insights - Corporate retainers - Investment guidance - Book/media deals

Revenue: $1M-$10M+