Archetype 1: The Knowledge Productizer
Transform your professional expertise into sellable products.
Mark's Implementation: - Created "Advanced React Patterns" course - 40 hours to create content - Hosted on Udemy and personal site - Price: $97 - Monthly sales: 50-70 units - Monthly income: $3,000-5,000
Knowledge Product Options: - Online courses (Teachable, Thinkific, Udemy) - E-books and guides - Templates and frameworks - Video tutorials - Membership sites
Success Formula: 1. Identify expensive problem you solve at work 2. Create step-by-step solution 3. Package professionally 4. Price at 1/10th of problem cost 5. Automate delivery
Archetype 2: The Tool Builder
Create tools that solve problems for your industry.
Mark's SaaS Micro-Tool: - Built developer productivity Chrome extension - 60 hours development time - $9/month subscription - 300 active subscribers - Monthly recurring revenue: $2,700 - Maintenance: 2 hours/month
Tool Building Options: - Chrome extensions - Slack/Teams bots - Spreadsheet templates - Mobile apps - API services - WordPress plugins
The Micro-SaaS Strategy: - Solve one specific problem excellently - Target niche professional audience - Price for value, not development time - Focus on recurring revenue - Automate everything possible
Archetype 3: The Content Monetizer
Build audience around your expertise, then monetize attention.
Mark's Content Empire: - Technical blog: 15,000 monthly visitors - YouTube channel: 8,000 subscribers - Email list: 5,000 developers - Revenue streams: - Affiliate commissions: $800/month - Sponsored content: $1,200/month - Premium newsletter: $500/month
Content Monetization Ladder: 1. Build Authority Content: Solve real problems 2. Grow Audience: Consistent valuable content 3. Affiliate Marketing: Recommend tools you use 4. Sponsored Content: Companies pay for exposure 5. Premium Offerings: Paid newsletter/community 6. Product Launch: Sell to warm audience
Archetype 4: The Service Automator
Package your consulting into scalable products.
From Consulting to Products: - One-on-one consulting: $200/hour (time-limited) - Group coaching program: $2,000/month for 20 people - Automated email course: $197 (unlimited sales) - Done-for-you templates: $497 (infinitely scalable)
Service Productization Process: 1. Document your consulting process 2. Create self-service version 3. Add automation and tools 4. Price at 20% of full service 5. Upsell to full service
Archetype 5: The Investment Optimizer
Use income to build investment assets.
Strategic Investment Approach: - Dividend growth stocks - Real estate crowdfunding - Peer-to-peer lending - Index fund portfolio - Cryptocurrency staking
Mark's Investment Income: - Dividend portfolio: $40,000 invested → $1,600/year - Real estate crowdfunding: $20,000 → $2,400/year - Total passive investment income: $4,000/year