Lisa tracked her self-promotion ROI:
Year 1 (No Self-Promotion): - Raise: 3% ($2,100) - Promotions: 0 - External opportunities: 0
Year 2 (Strategic Self-Promotion): - Raise: 18% ($12,600) - Promotion: Senior to Principal - External opportunities: 3 job offers, 2 consulting gigs - Total income increase: $32,000
Time invested: 2 hours weekly Return: $32,000 increase ROI per hour: $307