Chapter 59

Overcoming Self-Promotion Obstacles

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Obstacle 1: "I don't have time"

Solution: 30 minutes weekly of strategic communication returns more than 10 hours of invisible excellence

Obstacle 2: "It feels inauthentic"

Solution: Focus on value delivered and lessons learned, not personal aggrandizement

Obstacle 3: "My culture discourages this"

Solution: Frame as education and collaboration, not competition

Obstacle 4: "I don't have big wins"

Solution: Aggregate small wins and prevent problems are equally valuable