Chapter 42

The Neuroscience of First Impressions

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Before diving into tactics, understand the science: humans make leadership assessments in milliseconds.

MIT research reveals that we evaluate competence in 250 milliseconds—before someone speaks. These snap judgments prove remarkably accurate and stubbornly persistent. Once formed, they create confirmation bias that colors all future interactions.

This isn't fair, but it's reality. The good news? You can systematically engineer these first impressions.