Chapter 41

Decoding Executive Presence

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Executive presence consists of three interlocking elements:

Gravitas (How you act): The confidence and credibility that makes people listen Communication (How you speak): The clarity and impact that moves people to action Appearance (How you show up): The professional image that commands respect

Research by the Center for Talent Innovation shows that executive presence accounts for 26% of promotion decisions—more than hard skills or performance ratings.