Mistake 1: Optimizing for the Wrong Market
Example: Becoming the best COBOL programmer in 2024
Solution: Research market trajectory, not just current demandMistake 2: Over-Specialization
Example: "I only do iOS apps for pet stores in Portland"
Solution: Balance specificity with market sizeMistake 3: Invisible Excellence
Example: Being the best-kept secret in your field
Solution: Excellence + Visibility = Premium compensationMistake 4: Racing to the Bottom
Example: Competing on price or availability
Solution: Compete on unique value, not commoditiesMistake 5: Ignoring Market Signals
Example: Pursuing certifications the market doesn't value
Solution: Validate every investment against market data