Chapter 20

Key Takeaways

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1. The BRIDGE Method™ transforms cross-cultural challenges into competitive advantages by leveraging rather than suppressing differences 2. Building understanding requires deep exploration of how culture shapes approaches to work, not just surface-level awareness 3. Respect means actively appreciating how different cultural approaches enhance team capability at different phases 4. Integration creates hybrid systems that strategically deploy cultural strengths rather than choosing one approach 5. Inclusive design creates processes that work across cultural contexts without forcing conformity 6. Success metrics must expand beyond traditional productivity to capture cross-cultural synergies 7. Evaluation methods need multi-perspective approaches to avoid cultural bias