True masters of influence share a secret: At the highest level, these principles disappear. Not because they stop using them, but because they've become so integrated that they're simply how masters exist in the world.
Like a concert pianist no longer thinks about finger placement, influence masters no longer think about principles. They simply are influential.
But here's the deeper secret: This integration makes them more authentic, not less. By mastering the principles of influence, they're free to focus on purpose.