Phase 1: Conscious Competence
You know what to do and can do it with effort.
This is where you are now. You can: - Deploy strategic visibility when needed - Craft influential communication consciously - Set boundaries with preparation - Build alliances intentionally - Engineer confidence with practice
But it requires thought, planning, energy. It's not yet natural.
Jenny described this phase: "I felt like I was wearing a costume. The techniques worked, but I had to think about every move. It was exhausting but effective."
Phase 2: Unconscious Competence
The principles become your default behavior.
This is where integration happens. You naturally: - Create visibility through value - Speak with influential patterns - Maintain boundaries automatically - Build alliances instinctively - Project authentic confidence
No costume. No script. Just you, upgraded.
David reached this phase after eight months: "I stopped thinking about the principles. They just became how I operate. My wife said I even set better boundaries at home."
Phase 3: Generative Mastery
You don't just use the principles—you evolve them.
This is where you: - Create new applications - Teach others naturally - Build cultures of influence - Innovate beyond the frameworks - Leave legacy impact
Masters don't follow the playbook—they write new chapters.