Here's what most people get wrong about confidence: they think it's something you're born with or develop through success. Wrong.
Confidence is engineered through specific practices that reshape how you think, move, and speak. It's not about feeling fearless—it's about acting effectively despite fear.
Confidence isn't just psychological—it's physiological. When you engineer the markers of confidence, your brain chemistry literally changes to match.
The paradox? You don't need confidence to act confident. But acting confident creates real confidence.