Chapter 66

The Alliance Revolution

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Forget everything you've been told about networking. Traditional networking is transactional, shallow, and exhausting. It's business card collecting, small talk suffering, and LinkedIn connecting with people you'll never engage.

Alliance Architecture is different. It's the intentional building of strategic relationships where everyone wins. It's not about knowing everyone—it's about deeply connecting with the right people in the right way.

Executives with diverse, strategic networks earn more and get promoted faster than those with insular connections.

But here's what the research doesn't capture: they also enjoy their work more, face fewer political battles, and create bigger impact.