Masters of influence shape perception before the conversation even starts.
Watch how Director-level executive Patricia frames discussions:
Email: "I've identified an opportunity that could save us $3M annually. Need 15 minutes of your time to get your input on implementation."
She's already framed: - Value (specific number) - Role (you're advising, not being sold to) - Efficiency (only 15 minutes) - Collaboration (your input, not my pitch)
The conversation is won before it starts.