Most people think influential communication is about: - Being articulate - Having charisma - Presenting data perfectly - Speaking with authority
They're wrong.
Influence happens when three elements align:
Relevance × Emotion × Simplicity = Influence
Miss any element and your message dies: - Relevance without emotion = Boring - Emotion without relevance = Fluffy - Simplicity without substance = Empty - All data, no story = Forgotten
Jennifer mastered all three. Let's decode how.