Chapter 95

Your Design Business Toolkit

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The Perfect Design Brief

1. Project Overview: What are we creating? 2. Business Goals: What should this achieve? 3. Target Audience: Who will see this? 4. Style Preferences: Examples of likes/dislikes 5. Brand Guidelines: Colors, fonts, voice 6. Deliverables: Specific files needed 7. Timeline: When is it needed? 8. Budget: Investment range

The Client Presentation Template

Slide 1: Project recap Slide 2: Research insights Slide 3: Concept 1 with rationale Slide 4: Concept 2 with rationale Slide 5: Concept 3 with rationale Slide 6: Recommendation Slide 7: Next steps

The Revision Request Form

"To ensure accurate revisions, please: 1. Mark specific areas on the design 2. Explain what's not working 3. Provide direction for improvement 4. Confirm this is revision round [x] of [Y]"