Chapter 61

Pricing Strategies for Maximum Profit

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Tutoring Pricing Models

Option 1: Hourly Rates - Beginner: $25-40/hour - Experienced: $40-75/hour - Expert/Specialized: $75-200/hour

Option 2: Package Deals - 5 sessions: 5% discount - 10 sessions: 10% discount - 20 sessions: 15% discount Always collect payment upfront

Option 3: Results-Based Pricing - SAT score improvement: $500 bonus for 100+ point increase - Language fluency: $1000 for achieving B2 level - Certification pass: Money-back guarantee

Course Pricing Psychology

The Value Stack Method - Core course: $297 - Bonus worksheets: $47 value - Private Facebook group: $97 value - Monthly Q&A call: $197 value - Total value: $638 - Your price: $297 (53% savings!)

The Tiered Approach - Basic (self-study): $97 - Standard (with community): $297 - Premium (with coaching): $997