Chapter 59

Week 1: Launch Your Teaching Business

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Day 1: Expertise Packaging

Morning: Curriculum Outline Create your signature offering: - Learning objective (what they'll achieve) - 5-10 key topics to cover - Practical exercises - Success metrics

Afternoon: Pricing Research - Check 5 competitors' rates - Read 10 reviews to understand pain points - Set your rate at 70% of average (to start) - Plan to increase after 5 students

Day 2-3: Content Creation Sprint

Create These Assets:

1. The Transformation Story (Your "About" page) - Your journey with this subject - Struggles you overcame - Why you're passionate about teaching it - Results you've achieved or helped others achieve

2. The Free Value Bomb (Lead magnet) - 5-page PDF guide - Quick win they can implement - Showcases your teaching style - Includes call-to-action

3. The Sample Lesson (Portfolio piece) - 10-minute recorded lesson - Solving one specific problem - Shows your teaching personality - Demonstrates clear value

Day 4-5: Student Acquisition

Strategy 1: The Platform Play

Tutoring Platforms (Quick starts): - Preply (languages) - Wyzant (academic) - Tutor.com (general) - Superprof (international)

Profile optimization: - Professional photo (smiling, good lighting) - Compelling headline with specific result - Video introduction (30-60 seconds) - Highlight unique approach - Start with lower rates to get reviews

Strategy 2: The Social Proof Method

1. Post in relevant Facebook groups: " Free 30-minute [subject] session for the first 3 people who comment! I'm helping [target audience] achieve [specific result]. Perfect if you're struggling with [pain point]."

2. Deliver amazing value in free sessions

3. Ask for testimonials/reviews

4. Use social proof for paid offerings

Strategy 3: The Content Marketing Approach

- Answer questions on Quora/Reddit - Create helpful YouTube videos - Share tips on LinkedIn - Always include soft call-to-action

Day 6-7: Systems and Scale Prep

Create These Templates: - Welcome email for new students - Pre-lesson questionnaire - Lesson plan template - Progress tracking sheet - Feedback request form