Chapter 21

The Market Reality Check

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Your assessment results show your natural fit, but success requires market validation. Here's how to verify demand for your chosen side hustle:

The 3-Step Validation Process

Step 1: The Competition Check - Search for your service on Google, Upwork, and Fiverr - Find 10+ people offering similar services? Good - demand exists - See prices ranging from low to high? Better - room for positioning - Notice lots of reviews/sales? Best - proven buying market

Step 2: The Problem Validation - Join 3 Facebook groups or Reddit communities in your target market - Lurk for one week, noting repeated problems/complaints - Count how often your potential service could solve these issues - 5+ times per week? You've found a real need

Step 3: The Quick Test - Post in one group: "I'm thinking of offering [service]. What would make this valuable to you?" - Gauge responses for enthusiasm vs. politeness - Follow up with interested people for informal interviews - 3+ people expressing real interest? Green light to proceed