The Client Ascension Model
Level 1: Entry Product ($47-197) - Solves immediate problem - Builds trust - Qualifies buyers - Gateway to more
Level 2: Core Service ($497-2497) - Main transformation - Ideal client focus - Systematic delivery - Upsell opportunity
Level 3: Premium Experience ($2497-9997) - Comprehensive solution - White-glove service - Guaranteed results - Status/prestige
Level 4: Partnership Level ($10,000+) - Ongoing relationship - Strategic involvement - Equity/revenue share - Highest lifetime value
The Marketing Machine
Content Marketing System - Weekly valuable content - SEO optimization - Email list building - Repurpose everywhere
Referral System - Client success process - Referral rewards - Partner network - Testimonial campaigns
Paid Acquisition - Facebook/Instagram ads - Google Ads - LinkedIn sponsored - Calculate CAC vs LTV