Pillar 1: Systematization
Document Everything - Standard Operating Procedures (SOPs) - Client onboarding sequences - Service delivery checklists - Quality control systems
Automation Tools - Calendly: Scheduling - Zapier: Workflow automation - ConvertKit: Email sequences - Dubsado: Client management
Template Library - Proposals - Contracts - Emails - Reports - Invoices
Pillar 2: Premium Positioning
The Authority Formula
Specialization + Social Proof + Thought Leadership = Premium Rates
Specialization Strategies: - Narrow your niche further - Solve expensive problems - Serve premium markets - Develop proprietary methods
Social Proof Building: - Case studies with ROI - Video testimonials - Media mentions - Industry certifications - Speaking engagements
Thought Leadership: - LinkedIn articles - Podcast guesting - Industry publications - Workshop hosting - Community building
Pillar 3: Leveraged Offerings
The Service Evolution
Level 1: Done-For-You (Trading time) - Individual service delivery - You do all the work - Linear income growth
Level 2: Done-With-You (Multiplying impact) - Group programs - Workshops - Mastermind facilitation - Higher profit margins
Level 3: Do-It-Yourself (Scaling infinitely) - Courses - Templates - Software tools - Membership sites
Pillar 4: Team Building
The Delegation Ladder
Step 1: Virtual Assistant ($5-15/hour) - Admin tasks - Email management - Basic customer service - Data entry
Step 2: Specialist Contractors ($20-50/hour) - Technical work - Content creation - Design tasks - Sales calls
Step 3: Project Managers ($30-70/hour) - Client communication - Quality control - Team coordination - Process improvement
Hiring Best Practices: - Start with 5 hours/week - Create detailed job posts - Test with paid trial - Document all processes - Regular check-ins
Pillar 5: Multiple Revenue Streams
The Revenue Stack
Core Service (Your bread and butter) - Premium pricing - Ideal clients only - Systematized delivery - 40% of revenue
Recurring Revenue (Predictable income) - Retainer clients - Membership sites - Subscription services - 30% of revenue
Passive Products (Scale without time) - Digital downloads - Course sales - Affiliate income - 20% of revenue
Strategic Projects (Big paydays) - Consulting - Speaking fees - Workshops - 10% of revenue