Chapter 130

The Business Case for Friendship

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Here's what changed my perspective on adult friendship: I started treating it like any other adult skill that requires intentional development.

Think about it. We don't expect to stay physically fit without a workout routine. We don't expect to advance professionally without deliberate career development. We don't expect to have a great marriage without putting in effort.

Yet somehow, we expect friendships to just... happen.

They don't. Not anymore. Not in adult life.

But here's the good news: friendship formation is a learnable skill with predictable patterns, improvable techniques, and measurable outcomes. The same strategic thinking that makes you successful professionally can transform your social life.

This isn't about turning friendship into work. It's about applying what works in work to friendship.